Removed from the context of the shop shelf and the fluorescent lighting, this object transforms in the photo studio into an anonymous sculpture.
The end result is far removed from the classic pack shot by the use of fluorescent lighting and a black background. From advertising image to Pop Art!
"I see my role within photography as Chroniqueur of the Anthropocene.
After years of owning a gallery in non-Western art I decided to follow my heart in 2013 and enrolled at the Fotovakschool for the hbo course Photographic Design. For this I graduated cum laude in 2015 with my final project..
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