A’DAM Toren is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shell-toren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009. The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the owners and main tenants: ID&T, AIR Events and MassiveMusic.
Staal designed the office tower at 45° to the IJ waterfront. This diagonal position (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, informs much of A’DAM’s edgy, innovative and surprising personality.
A’DAM finished a massive renovation and has been transformed into an iconic multifunctional tower. It is now home to a mix of offices, cafés, restaurants, a hotel, an observation point and a revolving restaurant. A’DAM opened in May 2016.
Coming home that is in the area where I grew up. Zaanstad, the city of Zaandam where I work and live, where I have seen my children grow up and neighbourhoods built. I love photography it is wonderful to capture images, people animals but also buildings. I.. Read more…