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In conversation with image creator Jonas Loose

Jonas Loose lives in Germany and works as a food and advertising photographer, while also experimenting with new forms of expression as a digital artist. In his colourful, surreal work, he combines elements of the everyday and surprises audiences with unconventional but refined compositions. In this interview, he tells us more about his work as an artist.

Jonas' journey into the art world

During his childhood, Jonas Loose travelled a lot with his dad. He learned to love nature and, at a young age, he documented the most beautiful things with his very first camera. These trips made a lasting impression on Jonas and his sense of style; to this day art and design can still be found in his work.

After graduation, he worked in a pet shop for three years while continuing to work on his artistic creations. After three years of selling hamsters and goldfish, Jonas decided to change his life and pursue his dream of being a photographer. He moved to Hamburg, Germany and spent five years working as interns and assistants for various different photographers.

By learning from and working with a variety of advertising and food photographers, Jonas improved his skills and became a professional photographer himself. He decided to post his work on Instagram. Every day, he gained more attention from a global audience, which eventually resulted in Jonas being mentioned in Plastik Magazine, Fubiz and My Modern Met.

Jonas describes his style as modern Pop Art with Retro and Vintage influences

Jonas' inspiration-based way of working

Jonas starts by searching for ideas on social media. Since he follows the latest trends, he is particularly interested in platforms like Instagram and Pinterest. Once he's decided on an idea, he makes a rough sketch in Photoshop to see if the idea will work. If that goes well, he starts designing the artwork. His pieces are usually based on photos that he has taken in his home studio.

Jonas' favourite piece

Jonas' favourite image is Flamingo Cone. It's the image that started it all, and it was the first piece that he put up for sale.

Curious for more? Click here to go to Jonas Loose's shop.

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