DeSoto, also sometimes spelled De Soto, was a US car brand created by Chrysler in 1928 and discontinued by the same company in 1961.
Initially, both brands were nevertheless successful. DeSoto was positioned just below Dodge and sales ran well, despite the economic crisis. In 1932, both brands sold about 25 000 automobiles. In 1933, Chrysler reversed the positioning of the brands to boost Dodge's sales. Upgrading DeSoto gave the brand the streamlined Airflow design inherited from Chrysler, but on DeSoto's own shorter platform. The whole thing was a disaster and extremely unpopular with customers, and unlike Chrysler, DeSoto had no strong traditional models to fall back on. Sales in 1934 fell 47% to 13,940 units. In 1935, DeSoto developed the new more conservative Airstream and in 1936 the Airflow was dropped. Thanks to the Airstream, sales doubled in 1935 and the following year the marque got its own factory. After a successful face-lift in 1937, production rose to 81,775 units.
(Source: Wikipedia)
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